Friday, May 16, 2014

Jackson Goldberg - Day 2

I took on a much more active role during my second day at Sundance, and actually made significant contributions towards on-air content. For a bit of background, one of the ways Sundance promotes their upcoming slate of films is through what they call 'promoments". Essentially what these are are raw clips from the films that are to air in the near future, interrupted only by title cards displaying the name of the movie and airtime. These tend to play during commercial breaks for either thirty or fifteen seconds, and the intent is to highlight interesting or iconic scenes that would entice viewers to tune in. Now usually they pull these clips from screeners, copies of the film with an imbedded time code display that they can refer back to for convenience. For whatever reason, though, they had not yet received screener copies of Risky Business or True Romance, so it was my task to scour YouTube and look for clips that they would later match up with the official copies. As I said before I had to work with a time span of either exactly 30 or 15 seconds, so it was somewhat difficult to find moments with discernible beginning middle and end while still fitting that criteria. There was also the issue of avoiding scenes with expletive language, which was especially challenging in the case of the Tarantino-scripted True Romance. I ended up finding a number of effective clips, though, and they should be making it into the actual promos. Perhaps I'll get to edit them myself next week. 

No comments:

Post a Comment